Principles of analytic design
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Edward Tufte (2006), Beautiful Evidence, Cheshire, CT: Graphics Press
1 Show comparisons, contrast, differences | 2 Show causality, mechanism, explanation, systematic structure 3 Show multivariate data (more than two variables) | 4 Completely integrate words, numbers, images, diagrams 5 Thoroughly describe the evidence & your sources | 6 Ensure the quality, relevance & integrity of the content
